Intro This week, I had a chat with a business owner who’s feeling the pressure. Sales have plateaued, and despite their best efforts, the customer base isn’t expanding. They’re trying to figure out how to reach customers beyond Gloucestershire, but they’re stuck in the same old patterns. Sound familiar? If you’ve noticed that your business
When it comes to creating content for your small or mid-sized UK business, it’s crucial to avoid falling into the trap of generic, uninspiring marketing tactics that may not resonate with your target audience. We’ve all been there, rolling our eyes at overused phrases like “SMASH that like button” and cringe-worthy calls to action like
The Dollar Shave Club commercial, “Our Blades are F***ing Great”, became a viral sensation, demonstrating the power of grabbing attention. But as the marketing world shifted towards the attention economy, many companies misunderstood the key lesson. What this means The attention economy values grabbing eyeballs, but the real challenge lies in maintaining credibility once attention
When it comes to measuring marketing and sales success, many businesses get caught up in tracking individual actions like impressions, clicks, and MQLs. While these metrics have their place, they often fail to provide a clear picture of what really drives revenue growth. In this blog post, we’ll explore the concept of account progression and
In today’s fast-paced business world, staying ahead of the competition requires more than just keeping up with the latest trends. It involves re-evaluating traditional marketing structures and embracing innovative approaches to meet the demands of modern consumers. Peter Drucker’s timeless wisdom still rings true: the key to success lies in adapting to change and evolving
As a business owner, you’re probably bombarded with promises of AI-powered marketing tools that can transform your operations and boost your efficiency. However, the reality is often quite different. Many businesses end up with cluttered marketing stacks, overwhelmed teams, and unused tools that keep draining their budgets. The issue isn’t a lack of tools but
Duane Forrester, a respected SEO expert, highlights the evolving nature of SEO, indicating that it no longer operates within a narrow scope but expands across various platforms and interfaces for discovery. If you are a business looking to enhance your online visibility and attract more customers, understanding the changing landscape of SEO is crucial. Today,
In the world of digital marketing, short-form videos on platforms like YouTube can attract a lot of views. But do these views actually translate into business growth for your company? Are you tired of creating content that doesn’t engage your audience or drive real results? In this article, we’ll explore practical strategies for leveraging short-form